Season 4

S4EP1: Mirrored Consumers and the Changing Retail Landscape

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S4EP1: Mirrored Consumers and the Changing Retail Landscape
April 10, 2024

S4EP1: Mirrored Consumers and the Changing Retail Landscape

This episode features an interview between Bill Pfeifer and Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture.

Deepak Chaudhary

Deepak Chaudhary

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Episode Transcript

What is a mirrored consumer and how can digital twins be used in retail? In this conversation, Bill speaks with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture, where he is focused on driving digital transformation, modernization, and platform development, particularly emphasizing intelligent edge computing, data analytics, and artificial intelligence at the edge. Deepak and Bill dive into mirrored consumers, digital twins in the retail space that mimic consumer behavior. They also discuss the complexities of digital transformation and some of the challenges being tackled with edge technologies in retail.

Key Quotes:

"Mirrored consumers are the digital representation of our customer's profile persona. And that profile is being derived from first- or third-party data points. Maybe it can be variables, it can be sensors, it can be history, haptic technologies we are using. And by understanding the consumer through a mirrored consumer, we can understand what will be the next step of the consumer journey in daily life?"

01:15 How Deepak got started in tech

05:18 Why do customers turn to Accenture?

09:43 How have customer needs evolved in recent years?

12:02 What is a mirrored consumer?

14:34 How is technology changing the consumer landscape?

19:23 Creating digital twins

23:12 Digital twin examples

30:00 Hyper-personalization in retail and dynamic pricing

33:50 Generative AI at the edge and small language models


Over the Edge is brought to you by Dell Technologies to unlock the potential of your infrastructure with edge solutions. From hardware and software to data and operations, across your entire multi-cloud environment, we’re here to help you simplify your edge so you can generate more value. Learn more by visiting for more information or click on the link in the show notes.


Over the Edge is hosted by Bill Pfeifer, and was created by Matt Trifiro and Ian Faison. Executive producers are Matt Trifiro, Ian Faison, Jon Libbey and Kyle Rusca. The show producer is Erin Stenhouse. The audio engineer is Brian Thomas. Additional production support from Elisabeth Plutko.


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Connect with Deepak Chaudhary on LinkedIn